1) What does a high Quality Score indicate?
Your ad and landing page are relevant and useful to a viewer.
2) What bidding strategy should you use to maximize the number of visitors to your website?
Cost-per-click (CPC)
3) A client who owns an online running shoe store wants to drive sales of a particular model of women's running shoes. What keywords should you include in this client's keyword list to help achieve their goal?
Specific terms about the shoe brand and model your client is selling
4) Your client noticed that his ad was disapproved for editorial reasons. Why is it important for him to understand and abide by Google’s advertising policies?
Google Ads policies can help ensure ads are useful, varied, relevant, and safe for web users
5) All other things being equal, if you've set a maximum cost–per–click (max. CPC) bid of USD $1 for your ads, and if the next most competitive bid is USD $0.50 for the same ad position, what is the actual amount you'd pay for that click?
$0.51
6) How would you recommend that William set his budget if he wants to spend US $608 per month on his campaign?
Set a daily budget of $20 for the advertiser's campaign
7) Which is a benefit of advertising online with Google Ads?
Advertisers can choose how much they spend and only pay when someone clicks their ad
8) One of your clients wants to know why a campaign went over the specified daily budget several days in a row. What would you explain to your client about how the Google Ads system works?
To show an ad more often, Google Ads charges more than the average daily budget amount multiplied by 30.4
9) You sell autographed sports memorabilia and want to reach people interested in sports. What's one benefit of promoting your products with an Ads in Mobile Apps campaign on the Display Network?
It allows you to show your ad on app categories that you choose
10) You can use audience targeting to show your ads to:
specific groups of people, based on their interests
11) When choosing a maximum cost–per–click (max. CPC) bid, you should consider the amount that you make from a purchase because you want to set a bid amount that's:
based on how much your product is worth
12) Which bid strategy should Sara use if her goal is to get more people to call her local catering business?
Cost-per-acquisition (CPA)
13) What changes can you make to the Display Network campaign of a client who wants to drive awareness of her natural beauty brand?
Add affinity audiences targeting people interested in green living and beauty
14) Which strategy should Giorgio use to increase the number of relevant clicks from his Search Network campaign?
Add new relevant keywords and remove keywords with low clickthrough rate (CTR)
15) What bidding strategy should Tracy, a pizzeria owner, use to get more people to call her business?
Cost-per-acquisition (CPA)
16) Tony travels frequently. He needs to be able to make changes to his Google Ads account while he’s offline, so he downloads AdWords Editor. Using AdWords Editor, Tony can do all of the following except:
Refresh data to reflect the latest statistics on his cost–per–click (CPC) campaign
17) When creating a keyword list using broad match, why should you leave out misspellings and plural forms of keywords?
Google Ads can automatically include these variations for you
18) When people search for your client's watch repair business, they use very specific terms like "vintage watch repairs". To show your ads for these searches, you'll want to use:
Exact match keywords
19) Nadia manages a local gym and is running an ad to drive more free trial memberships. What could she include in her ad text?
A call-to-action like "Sign up for a free trial"
20) A standard Google Ads text ad is made up of:
headline text, a display URL, and description text
21) Why might you use the “Search Network campaigns with Display opt-in” campaign type?
You can use one budget to advertise on the Search Network and Display Network
22) What's one benefit of creating multiple ad groups?
You can break up keywords and ads into related themes
23) Which targeting option should an advertiser use when trying to reach 25-30 year old males?
Demographic targeting
24) When reviewing your client's Search Network campaign, you notice that an ad in one of the ad groups has a lower average position. Which automated bid strategy should you use to help improve the position of these ads?
Target search page location
25) What's one of the main benefits of using ad extensions?
Extensions ensure a higher clickthrough rate (CTR) because they make your ad more prominent
26) Caleb owns a music store and is creating an ad group for musical instrument rentals. What would be the most appropriate landing page for his ad?
A page with information on instrument rentals and a contact form
27) If you want to direct people to specific pages on your website from your ad, you can create an ad that uses:
sitelink extensions
28) Blake is focused on branding and is more interested in his ads being viewed than in generating clicks. Which of these features would not be a good fit for him?
Call extensions
29) Which is the best bidding option for an advertiser who wants to drive more clicks from mobile devices?
Mobile bid adjustments
30) Which two metrics help show you how many people found your ad compelling enough to actually click on it and visit your website? (Choose 2)
Clickthrough rate (CTR)
Clicks
31) Advertising on TV, print, and radio typically requires a predetermined budget. What key difference with online advertising campaigns allow advertisers to invest with more flexibility?
Online campaigns are highly measurable and can often automate a positive ROI. It can be strategic to capture all traffic without a predetermined budget as long as ROI is positive.
32) How are negative keywords different from other keywords?
They prevent your ad from showing for search terms that you don't want.
33) Laura runs an online store with a large inventory of children's toys and games. Which ad format would you use for Laura's campaign to reach people interested in purchasing children's games?
Shopping ads
34) When someone clicks your ad, the actual amount you're charged will be:
The minimum needed to hold your ad position, under the maximum cost–per–click (max. CPC) limit
35) Your client gets more conversions from ads that appear to people in Tokyo. What actions should you take to try and increase the number of conversions for this client?
Use a location bid adjustment to increase bids for customers in Tokyo
36) You want to generate leads with your Google Ads campaign by encouraging people to fill out an interest form on your website. What do you need to know to measure return on investment (ROI) for this campaign?
How much you’ve spent on the campaign compared to the value of leads generated
37) Mary's campaign consistently meets its average daily budget. What should she do to maximize her budget throughout the entire day?
Change the ad delivery method from "Accelerated" to "Standard"
38) Your travel agency client is running a very targeted campaign to reach people who are visiting Paris on vacation and don't live in France. What would be an effective way to target this client's customers?
Create a campaign targeting Paris and languages other than French
39) Your client wants to increase the number of people visiting his website. When analyzing the data for his Search campaign, which metric do you most want to improve?
Clickthrough rate (CTR)
40) Belinda’s boutique just started carrying 3 new designer labels. She wants to show an image ad announcing the new collections to people who are browsing websites about designer clothing. Which campaign type is a good fit?
“Display Network”
41) How should an advertiser with stores in both India and Germany set up a Google Ads account to target users in these different locations?
Create two separate campaigns, each targeting one of these locations.
42) An advertiser should group their campaigns by:
type of product or service
43) Cliff just started working with a client who has a very disorganized Google Ads account. What’s an effective way for him to begin restructuring his client’s account?
Create campaigns based on the structure of his client’s website
44) An advertiser wants to create ads that target potential customers in California. Which targeting method should this advertiser use to target these customers?
Location targeting
45) Your client wants to show ads to people who’ve visited her website before. Which Google Ads feature would you recommend she use?
Remarketing
46) Each campaign in your Google Ads account should have a single:
Business goal
47) Julian wants to reach potential customers based on the type of device they're using, but he doesn't know how his campaign performs on different devices. How can Julian find meaningful data that will help him decide which devices to target?
Segment his campaign statistics by device
48) Your client’s campaign is getting a lot of clicks, but the conversion rate is low. Which approach could help improve your client’s conversion rate?
Make sure the landing page is closely related to the ad
49) Research for a client who owns used car dealerships shows that people who visit his website also visit certain popular car blogs. Which targeting method would you use to reach these people?
Placements
50) Your ad can show to a potential customer when your targeted language matches:
the customer's Google interface language setting
51) An advertiser wants to target people on the Search Network who have previously visited their website. What should they do?
They should create remarketing lists for search ads
52) A conversion is:
An action defined as valuable to your business that someone takes after clicking on your ad
53) How can you see if people are searching for your client's services during the early morning and evening hours?
54) What report can help you identify opportunities to improve your keywords and ads?
Search terms report
55) Your new client's Google Ads account has one campaign with one ad group that contains a list of hundreds of keywords. Which best practice should you follow when re–organizing this client's keywords?
Create new ad groups with related keywords grouped together
56) An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of the advertiser's ad showing in the top position?
Improve Quality Score and increase cost-per-click (CPC) bid
57) Which statistic indicates how often a click has led to a conversion?
Conversion rate
58) Which client would you advise to advertise on the Search Network?
Bill, who wants to reach people looking for plumbing services
59) Which of the following items is not a component of Quality Score?
Maximum cost–per–click (max. CPC) bid
60) What is the Google Network?
The term that embodies all of the places where your ad can appear.
61) Every time your ad is eligible to show, Google Ads calculates its Ad Rank using your bid amount, components of Quality Score, and:
the expected impact of extensions and other ad formats
62) You would choose to advertise on the Search Network if you wanted to:
reach customers while they’re searching for your products or services
63) On the Display Network, your ad is eligible to show on a webpage if your:
keywords match that webpage's content
64) An advertiser wants to display a text ad that includes extra details like the business's location and phone number. Which ad format should the advertiser use?
Ads with extensions
65) Clyde wants to raise the profile of his dance school. A “Display Network” campaign can help him:
show ads on dance websites and YouTube videos
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